At SOH Brand, protecting your personal data and privacy is a top priority.

Our Principles

We are dedicated to upholding privacy and data protection by adhering to the following principles:

• We process personal data lawfully, fairly, and transparently.
• We only collect the data necessary for legitimate purposes.
• We retain data only for as long as needed.
• We protect personal data with appropriate security measures.

This Privacy Notice aims to provide clear and concise information regarding the collection, use, processing, and storage of personal data for SOH Brand customers.

For the purposes of this notice, a “SOH Brand customer” includes anyone who has been, is, or may become a customer or user of a product or service from SOH Brand, including website visitors, loyalty program members, or store visitors.

SOH Brand is the primary entity responsible for processing personal data covered by this Privacy Notice. In some cases, responsibility may be shared with other SOH Brand affiliates or third parties.

Each section of the Privacy Notice will specify who is responsible for processing your personal data and outline the associated responsibilities and rights.

• SOH Brand
• Adress: 128, City Road, London, EC1V 2NX, UNITED KINGDOM.
• Companies Register: SOH Brand Ltd
• VAT Registration Number: 15931920

In this Privacy Notice, the aforementioned controllers are collectively referred to as “SOH Brand," "we," or "us."

Your personal data is generally stored within the European Union (EU) or the European Economic Area (EEA), but it may also be transferred to countries outside the EU/EEA when necessary. Any transfer will comply with legal requirements to protect your rights.

If we transfer data to a country outside the EU/EEA without a European Commission adequacy decision, we use Standard Contractual Clauses or other legal measures to ensure the same level of protection.

Access to your personal data is restricted to those who need it for the intended purpose. It may be shared with SOH Brand affiliates, suppliers, subcontractors, and third parties acting on our behalf, as necessary.

We process personal data only when there is a valid legal basis, such as your consent, a contract, legal obligations, or our legitimate business interests. For each processing activity, we will inform you of the legal basis, your rights, and any related obligations.

• Right to Access: You can request information about the personal data we hold on you at any time by contacting Customer Service.
• Right to Portability: You can request a copy of your personal data for yourself or transfer it to another party.
• Right to Rectification: You can request corrections or updates to your personal data if it is inaccurate or incomplete.
• Right to Erasure: You may request the deletion of your personal data unless certain conditions prevent this (e.g., ongoing Customer Service issues, open orders, outstanding debts, legal requirements).
• Right to Object: You can object to the processing of your data if it is based on our legitimate interests, unless we can demonstrate valid grounds to continue.
• Right to Restriction: You can request that we limit the processing of your personal data in certain situations, such as when data accuracy is contested or when you object to processing based on legitimate interests.

We take data protection seriously and have a dedicated team to handle your requests regarding your rights. You can contact us at contact@senseofher.com  for assistance.

We have appointed a Data Protection Officer (DPO) to ensure compliance with data protection regulations. You can reach the DPO by emailingcontact@senseofher.com with "DPO" in the subject line.

If you have concerns about how SOH Brand handles your data, you have the right to file a complaint with the Information Commissioner's Office or the relevant supervisory authority in your country.

We may update this Privacy Notice from time to time. The latest version will always be available on our website. Any significant changes, such as to the purpose of data use, the identity of the Controller, or your rights, will be communicated to you.

What Are Cookies?

A cookie is a small text file downloaded onto your device, such as a computer or smartphone, when you visit our website. When we refer to “cookies,” we also include similar online tracking technologies. These technologies encompass various methods we use to store or access information on your device, such as:

• First- and third-party cookies
• Fingerprinting technologies
• Tracking pixels and plug-ins (including those from third parties)
• Other tracking technologies

We use cookies to make our website function effectively, improve its performance, and gather information about your online activities, such as browsing history and interactions, to enhance your experience and deliver relevant content.

• First-party cookies: These are cookies we place on your device when you visit our website.
• Third-party cookies: These are cookies placed by other entities, such as social media platforms or advertising networks, when you visit our website.

Types of Cookies We Use

We categorize our cookies into four main types:

1. Strictly Necessary Cookies:
   Essential for the basic functions of the website, these cookies cannot be turned off. They are generally set in response to your actions, such as creating an account or saving a wish list. While you can block these cookies through your browser settings, it may result in parts of the website not functioning properly. These cookies do not store personal data.
2. Performance Cookies:
   These cookies help us monitor website traffic and visitor behavior, allowing us to understand which pages are most popular. All information collected is aggregated and anonymous. Without these cookies, we cannot provide a tailored experience.
3. Functional Cookies:
   These cookies enhance the website's functionality and allow for personalization. They may be set by us or by third-party services we have integrated into our site. If you disable these cookies, some features may not work as expected.
4. Marketing Cookies:
   With your consent, marketing cookies are placed on your device to show you content and ads that align with your interests. These cookies may be set by us or our advertising partners, and the information collected is used to build a profile of your interests. We may share this data and unique identifiers, such as an encrypted email or device ID, with third parties to present relevant content across different websites. If you opt out of marketing cookies, you may receive less personalized content.

The use of strictly necessary cookies is based on either a contractual agreement with you or our legitimate business interests. For other cookies (performance, functional, and marketing), we require your consent before using them. For more information on the legal basis for using cookies, please refer to our Privacy Notice.

First-party cookie information is shared internally within SOH Brand. Information collected via third-party cookies is also accessible to the third-party providers that place them on our site. We do not sell, swap, or otherwise share first-party cookie data with third parties outside of SOH Brand.

Cookies can be stored on your device for varying lengths of time:

• Persistent cookies: These are stored in your browser’s subfolders until they are manually deleted or automatically removed after a specified expiration date.
• Session cookies: These are temporary cookies deleted when you close your browser. The website will not recognize you when you return unless a new session cookie is created.
• Other tracking technologies: Data collected from technologies like tags and pixels is retained for up to 24 months.

Browser Settings:
You can manage cookies through your web browser on your computer or mobile device. Most browsers provide cookie management tools, allowing you to delete or disable cookies. However, disabling cookies may prevent you from accessing all features of our website.